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Browsing: Photo_Gallery A,B,C...Z can inspire you «-» Photo_Gallery ATTITUDE «-» Agentii Impresariat Artistic, Publicitate, Case de Discuri «-» Agentia de Publicitate Tempo Romania la Festivalul de Comunicare, Publicitate si Advertising de la Cannes
Agentia de Publicitate Tempo Romania la Festivalul de Comunicare, Publicitate si Advertising de la Cannes 
In plus, cei 15 tineri vor fi si Cannes Reporters. Ei si-au creat blog-ul colectiv `15 for Cannes` care poate fi accesat la adresa www.15forcannes.wordpress.com si prin care transmit on line vesti, noutati si impresii de la seminariile la care iau parte. Cei cincisprezece tineri viitori colegi de breasla au ajuns deja la Cannes, unde urmeaza sa participe la toate seminariile si workshop-urile organizate in incinta Palais du Festival. Timp de zece zile, ei vor fi alaturi de publicitari din toata lumea veniti sa asiste si sa faca parte din elita specialistilor in advertising care se intalnesc in fiecare an la Festivalul de la Cannes pentru `a-si fixa ceasurile dupa aceeasi ora comuna a inovatiei in comunicare`. Ca si Cannes Reporters, ei vor practica un tip de jurnalism la a carui lansare Festivalul de pe Riviera franceza a avut cu cativa ani in urma o contributie importanta prin promovarea sa ca si `curent al viitorului` intr-un moment in care nimeni nu il credita - blogging-ul. Prin blog-ul colectiv `15 for CANNES` vor avea o interfata directa si spontana cu publicul din Romania si pentru a transmite in timp real impresii personale despre ceea ce au auzit, au invatat si au vazut la seminarii, intalniri si work-shop-uri. `Proiectul 15 for Cannes este pentru generatia tanara o sansa de a-si creste propria valoare si de a impune idei si tendinte noi pe piata. Sunt 15 tineri despre care in mod sigur vom auzi curand in publicitatea din Romania. Impreuna cu astfel de tineri de certa valoare ne-am angajat intr-o `revolutie tacuta` si acesta este motivul pentru care Tempo sustine acest proiect` - ne-a spus Miguel Goncalves, Director de Creatie al agentiei si project manager al `15forCANEES`. Printre cele mai asteptate seminarii de anul acesta la care vor participa si tinerii romani se numara `Manchester United and Sir Bobby Charlton - Creating the future of a legendary brand`, `Y&R and Al Gore discuss a climate in crisis`, `Ambient media - friend or foe?` sau `Creating time - the new currency of communication`. `15forCannes` este un proiect initiat de Gradinita si Biroul Cannes din Romania care anul viitor va dveni unul international si care isi propune sa faciliteze accesul tinerei generatii de advertiseri si comunicatori la pregatire profesionala de cel mai inalt nivel. Oana Georgescu --------------------------------------------------- Covorul rosu pentru Romania Revin cu vesti de la Cannes! Astazi a aparut un articol despre cei 15 for Cannes in Lions Daily News, publicatia oficiala a Festivalului de la Cannes. Va trimit atasat articolul si traducerea lui. Un grup de studenti din Romania se afla la Cannes nu doar pentru a pasi pe covorul rosu al Festivalului, dar si pentru a intra in lumea industriei publicitatii. Selectati dintr-un numar de aproximativ 200 de candidati, studentii participa la noua initiativa pentru studenti a Festivalului, care ofera tinerilor din toata lumea oportunitatea sa-si dezvolte nivelul de cunostinte prin participarea la Festival. `Am fost prima tara europeana care s-a inscris`, a declarat Teodora Migdalovici, reprezentanta Romaniei la Festival. Studentii sunt de asemenea un element cheie pentru viitorul Romaniei, un stat fost comunist unde creativitatea a fost inabusita, dupa declaratia lui Dragos Grigoriu, fondatorul agentiei de publicitate independente din Bucuresti, Tempo Advertising, care a sponsorizat excursia celor 15 studenti la Festivalul de la Cannes. Grigoriu spera ca studentii sa faca o diferenta in viitorul Romaniei. Sa aveti un week-end creativ! Raluca Bob account director TEMPO Advertising 2nd, Pictor Barbu Iscovescu St, Bucharest 1, Romania Office: (+4021) 231 21 21 Fax: (+4021) 231 24 44 Mobile: 0745 12 12 31 Tempo - cea mai premiata agentie la PR Awards 2006 We are `Proud supporter of 15forCannes` Pentru mai multe detalii despre ce se intampla la Festivalul de la Cannes, despre seminariile care i-au impresionat cel mai tare pe studentii romani, va invit sa accesati: https://15forcannes.wordpress.com/ So, there is nothing new about the fact that GMP Bucharest has won the Bronze Lion in the Press Lions (Savoury Foods): Category: Savoury Foods Title: NOTE Advertiser/Client: S.C. CARPALAT Product/Service: MILK Entrant Company, City: GMP ADVERTISING, Bucharest Country: ROMANIA Advertising Agency, City: GMP ADVERTISING, Bucharest Country: ROMANIA and Starcom Media won a Silver Lion in the Media Lions (Charities, Public Health&Safety, Public Awareness Messages). Type Of Entry: Product and Service Category: Charities, Public Health & Safety, Public Awareness Messages Title: 1 IN 8 WOMEN Advertiser/Client: AVON COSMETICS ROMANIA Product/Service: BREAST CANCER AWARENESS Entrant Company, City: STARCOM MEDIA, Bucharest Country: ROMANIA Media/Advertising Agency, City: STARCOM MEDIA, Bucharest Country: ROMANIA Credit Details: Corina Bernschutz, Innovation Director Starcom Media Alexandru Pomana, Creative Planner Starcom Media Andreea Catu, PR Specialist Starcom Media Mircea Gheorghe, Internet Manager Starcom Media Cristina Barla, Account Manager Starcom Media Innovative Media Strategy: One in eight women will get breast cancer. As a statistic on a page, it is one that women can too often ignore. We needed to make it real. We found that the softly, softly approach hadn`t worked. Even Avon Romania hadn`t been promoting breast cancer awareness successfully, with previous campaigns we failed to shake women`s view that `It won`t happen to me`. We shook that view. Everywhere that women went, we bought up every eighth chair, turned it bright pink and forced women to see the danger and to consider the likelihood of them suffering from the disease. Creative Execution: We bought up one in eight seats at popular hairdressing salons, at cinemas, on the subway and on the trolley car. They were all branded with our blunt `1in8 women` message, which read: `Undetected in time, breast cancer can kill. Go to the doctor now.` We reinforced the impact of the campaign with testimonials from women who have survived breast cancer, using women`s magazines and television slots, and we also placed online commercials featuring local celebrities. Target Audience: Our aim was to reach women going about their daily lives, surprising them with an important message that they might otherwise choose to avoid. We also knew that our audience, once engaged, could be persuaded to support breast cancer awareness campaigns, and to take the message to their friends. Some 10,000 clicked through cybermercial to register their support. Effectiveness: Women were clearly uncomfortable and self-conscious sitting in the 1in8 seats, and they were often left empty - showing how this vital message was finally getting under women`s skin. Campaign awareness (including of the need for regular medical check-ups) rose to 87% from 57% after previous campaigns. Wow ! This is quite impressive, isn`t it ? We were kind of late with this news because we celebrate hard this victory. The ironic thing is that the winner brand is `Mandra` which gives us the right to act even more proud of this succes and the fact that we are romanians. Our next objective is to convince everybody else that our capital city is Bucharest instead of Budapest. FILM AND TITANIUM SHORTLISTS ANNOUNCED SATURDAY 23 JUNE 2007 PM Winners: Film Lions, Titanium and Integrated Lions, Film Young Creatives, Network of the Year, Agency of the Year, Palme d`Or Titanium & Integrated Lions is a pretty elusive category given the difficulty of sizing up breakthrough ideas - but judges say the concept is coming together. `Eyes are really on the Titanium & Integrated section to really focus on the future,` said Mark Tutssel, worldwide chief creative officer, Leo Burnett Worldwide. Click the categories above to see the shortlists in full. The shortlists are also published in the Friday edition of the Lions Daily, which is distributed throughout Cannes and inside the Palais des Festivals. http://www.canneslions.com Subcategorii
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